Pre-project
Assignment
In this assignment, you will write a 400-500 word analysis of the attached Palmolive advertisement in which you examine it using an understanding of the rhetorical appeals and/or logical fallacies. You will begin by identifying and analyzing the purpose, audience, and tone of the ad, and then use that information to analyze how the author constructs the visual argument via rhetorical appeals and/or logical fallacies. You should have a central thesis in which you identify a particular lens for analysis and make an argument.
In this assignment, you will write a 400-500 word analysis of the attached Palmolive advertisement in which you examine it using an understanding of the rhetorical appeals and/or logical fallacies. You will begin by identifying and analyzing the purpose, audience, and tone of the ad, and then use that information to analyze how the author constructs the visual argument via rhetorical appeals and/or logical fallacies. You should have a central thesis in which you identify a particular lens for analysis and make an argument.
- Audience: Composition Colleagues
- Tone: informative (Use third person)
- Sources: textbook
- Word length: 400-500
- Due Date: Sunday, Jan 16 at 8:00 a.m.
- Submission: Upload your work below. If you are unable, send it as an attachment to [email protected]. This assignment response will also be your first blog post.
Assigned Advertisement
MLA Citation: Palmolive Company. Advertisement. New York Times 1933.
Accessed through:
Ad*Access On-Line Project - Ad #BH1269
John W. Hartman Center for Sales, Advertising & Marketing History
Duke University David M. Rubenstein Rare Book & Manuscript Library
http://library.duke.edu/digitalcollections/adaccess_BH1269/#info
Accessed through:
Ad*Access On-Line Project - Ad #BH1269
John W. Hartman Center for Sales, Advertising & Marketing History
Duke University David M. Rubenstein Rare Book & Manuscript Library
http://library.duke.edu/digitalcollections/adaccess_BH1269/#info